Wednesday, July 7, 2010

Alioscopy Provides the Right Lubrication for Sales in Castrol Ad

Castrol - worldwide producers of motor oil and lubricants - commissioned Inition to create a bespoke, and technically accurate, 3D CGI animation as part of their World Cup sponsorship activity. The 55 second execution demonstrates how Castrol oil passes through a car engine to keep it running smoothly. The 3D animation was produced by Inition who went to Castrol’s headquarters to view the engines working in detail before creating the 3D model.

The campaign is cut with animations of Ronaldo’s best goals and is running on a glasses-free Alioscopy screen in Castrol’s hospitality area at the 2010 FIFA World Cup, where hundreds of VIP guests can view it.

VIEW Story and Animated "no-glasses" clip here:
http://www.inition.co.uk/inition/newspage.php?NewsID=NEWS-CASTROL

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